In 1988, Paul Choi and Damee Choi established a local fashion business in Texas. With Paul’s intuition for business and Damee’s passion for fashion, they began their business of women’s clothing. With success over the years, they decided to move to New York to pursue greater success. In 1994, they debuted as Design 36 in the center of Garment District of New York. With much competition surrounding them, they welcomed the challenge and the opportunity to make the best selection of styles. In 2010, Design 36 became known as ‘Damee New York,’ offering women’s clothing while valuing individuality, confidence, beauty and quality.